The situation
An established travel brand whose email program had collapsed. More than half of everything they sent never reached an inbox. Campaigns looked fine in the dashboard; revenue told the real story.
The dashboard said "sent." The inbox said nothing. 55% of their emails were disappearing into spam folders and invisible in every metric the team was watching.
What we did
A full deliverability rescue, sequenced to protect what still worked while rebuilding what didn't:
1. Fixed the foundations: authentication (SPF, DKIM, DMARC) and sender infrastructure repaired first, because nothing else matters while the technical layer is broken
2. Rebuilt the sending strategy: engagement-based segmentation replaced batch-and-blast, so ISPs saw a sender people actually open
3. Retired the dead weight: unengaged segments dragging down reputation were sunset, shrinking the list but multiplying its reach
4. Ramped back in controlled tiers: volume returned gradually, each tier's performance gating the next
The results
98%
inbox placement reached
90
days from start to recovery
2X
effective reach of every send
Inbox placement recovered from 45% to 98% within 90 days effectively doubling the reach of every email sent, with no increase in list size or send volume. Same list, same effort, twice the audience actually seeing it.